DATE: 20 June 2022
AUTHOR: GLENN BURGESS, CMO – FINTECH CIRCLE

Posting on LinkedIn is all about “Perfect Timing”! It really is THE platform used by professionals for networking & career development – so attracting an engaged audience requires you to craft compelling professional content.

But, theres actally more to it than just posting great content!

Let’s say you’ve created an exceptional Infographic, with some engaging copy, but if you don’t post your content at the right time, most of your target audience will never see that post. And that would suck!

Step 1, is…

Consider The Timezones

First thing’s first, think about your “Timezone”.

You need to know the timezone you’re working with. If you’re going global (always a good idea for volume) or if you’re zero’ing in on just one country (also good for nich’ing), first you need to know what time it is for the Target audience…

Now, posting usually serves three purposes:

1.  It keeps people updated and maintains brand recognition for your business
2.  It’s used as a lead magnet to attract people to your profile page as a passive lead generation tool
3.  Lastly, It serves as a lead nurturing tool. eg: part of a nurture drip sequence

Whatever the purpose of you content is, you need to adapt your posting habits to the timezone of your target audience especially if you are targeting a global audience internationally.

How to choose?

The first solution is to “focus on the timezone” that is yielding you the most engagements.

The way to do this is to experiment with your posting scheduling a little bit. See what times of the day yield the best results and in what countries. Where you see the most traction – do more of.

The other solution is to use your LinkedIn Groups and Company pages.

Now LinkedIn groups come with their own notifications, so you want to build up those groups by engaging with people & encouraging them to promote your posts. Engagement is key for creating a real sense of community. The more you invest in connection – the more rewards there will be.

Like, comment, share and engage. 

P.S  If you’re already using the power of LinkedIn groups, then you’re in a pretty good place!  LinkedIn Groups are a gold mine!   You can find all your best customers in Groups that relate to your target audience and then see when they are most active.

As with all marketing we always begin with research. Look into Linkedin groups and get a feel for when people are posting.

THE BIG MISTAKE:

Do you know what some people are doing?

They are just posting whenever they’re most comfortable.  Please, please, DON’T fall into this trap, use a content scheduler if you have to, there are plenty out there.

The Best Time to Post on LinkedIn

So, after considering the timezones.

It’s time to check the actual post times.

If you look at the graphic above, this clearly demonstrates that if you really want to maximize your engagements, the best time to post on LinkedIn would be anywhere between 8 am to 3 pm.

However, based on research the maximum number of engagements that you can get is on Wednesdays from 9-10 am, and the lunch hour at noon.

Good to know!

Here’s a tip… when in doubt, post a little bit before your prospects head out for lunch or the mid-mornings. This is after you take into consideration the time zones of your prospects.

But most people generally eat at 12pm – 1pm depending on their times zone.

The Best Day to Post on LinkedIn

What is the best day to Post on LinkedIn?

If you look at the graph, LinkedIn engagement levels are fairly consistent on weekdays with a little less traction on Mondays and Fridays and an even bigger reduction in engagement over the weekend.

This seems logical, considering that LinkedIn is a career-focused social media platform, which means less people are likely to be active on LinkedIn during their personal time. Most will be on it during working hours.

So when is the best time to post on LinkedIN?

The best days to post on LinkedIn are Tuesdays, Wednesdays & Thursdays!
… the best times on average at 12pm – 1pm

Ta-da!

Lastly, pumping out quality content on a regular basis can be time consuming. So if you like to just outsource it… feel free to reach out for a 1-2-1 consultation.

Glenn Burgess is CMO at FINTECH Circle and leads the FINTECH CIRCLE Growth programme. He also is co-founder of POW!  a Fintech PR & Marketing Agency & mentors at Google Campus.